#Sephora color match skin#
#Sephora color match pro#

#Sephora color match skin#

Color IQ gives you a precision on your skin tone a universal code instead of digging through all the formulas.'Ĭonsultations will be free for customers, but, for now, Sephora only has plans to make Color IQ available in the New York City and San Francisco stores, meaning women in other parts of the country will still have to keep sampling (and spending). 'And for a client to navigate through all the shades in our store is a huge task. 'Foundation matching is the hardest because you are dealing with pigmentation, undertones, ambient lighting and the season of the year,' says Margarita Arriagada, senior vice president of merchandising at Sephora. The color capture technology then assigns each person a Pantone skin-tone number, which when entered into the coinciding iPad app, brings up a list of foundations of the more than 1,000 Sephora sells that are the closest match for the customer's skin tone.Īround 10-20 results typically show up, and customers can then narrow down foundations by their preferences for formula weight, coverage, SPF availability or eco-friendly ingredients. The technology behind Color IQ is advanced, but the concept is simple: a handheld device allows Sephora makeup artists to digitally scan various spots on a customer's face, resulting in 27 images in less than two seconds. It's this costly dilemma, faced by women of all skin tones, that beauty retailer Sephora hopes to solve with its new collaboration with Pantone, called Sephora + Pantone Color IQ, a foundation-matching solution that debuts July 26 at one of its New York City locations (5 Times Square), and in its Powell Street store in San Francisco on Aug.

And when it comes to cosmetics in particular, black women spend 80% more than other women, in part, because they often need to try out more products to find the right color match.

I would 100 percent recommend this technology to all of my friends because of how easy, fun, and accurate it is.A 2009 Essence magazine study found that African-American women spend a staggering $7.5 billion on beauty products each year. Since Sephora + Pantone's color match categories contain over 400 concealers and 3,500 lip shades, being able to instantly zero in on the perfect shade for one's skin tone is time-saving, money-saving, and just really damn nifty.

Lumaban was giddy over how this process has revolutionized makeup artistry for both consumers and professionals, considering it a completely essential tool. First, he applied a neutral SPF-free moisturizer to my skin, and then rubbed the Color IQ camera tool across my forehead. The process kind of reminded me on an ultra-sound for my face. He explained how we would start by finding my Pantone SkinTone shade (which it turns out, is 1Y07), and could then determine my perfect concealer and lip shades.

#Sephora color match pro#

My Sephora Pro stylist, Shawn Lumaban, walked me through the process. I'm happy to report the word out of my now perfectly TooFaced melted berry-kissed lips is a resounding 'yes!' If you have one of them nearby, see if yours is doing the same. Alternatively, the Nordstrom near me is allowing you to touch testers after proper sanitation is done.

Ever! Being a New Yorker and beauty writer here at Bustle, I had the privilege of getting a sneak peak at the new service and seeing if it's really worthwhile to check out. If you have a foundation that works well for you from Sephora, take note of the shade and try to find the closest match. 1, Sephora + Pantone's New Color IQ feature for lip and concealer launches in all stores! Best. The relaunch, which will be rolling out late September, was developed by Sephoras. The move is a significant overhaul to Sephoras former technology, the retailer tells CGT s sister brand, RIS. In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept. The beauty retailer will relaunch its in-store Sephora Color iQ foundation matching service, featuring new artificial intelligence (AI) technology.